Categories
Uncategorized

The Steve Jobs Question

When the treadmill aspects of work invade your dreams, night after night, you might have a problem.

Employees. Would I, on my last day on earth, want to be having one-on-ones with them, cajoling them to get done the tasks that they must get done? Would I want to be constantly feeding them tasks so they don’t just down-tools and do nothing? No. Self-evident.

Would I, on my last day on earth, want to work on the type of projects I worked on yesterday? Sure. Hyper-deep look at a blocker to a client’s forward motion — and that work yielded concrete direction for us to follow.

Would I, on my last day on earth, write what I’m writing in my giant self-assigned marketing project? Yes. But I did zero of that yesterday.

It’s time to change up work I am putting into The Business.