Asked again today. The answer is still the same.
What must change? Publish more. (Reason: it tests the ideas by exposing them to other minds).
Continue with the writing. Do it by first writing the video script, because that reveals the story. Tell this element first, then tell that element next.
Take the overview and add part 2 and part 3 to it, then publish it as a marketing piece. Give it to the platform to put up—if they want it.
I’m fighting a war on three fronts. First, tread water. (Get daily revenue work done). Second, build the fortress (systems and people). Third, plan and execute the Escape. (The publishing thing).
Fourth, mix more metaphors. 😀
The publishing thing is a “start where you are and keep moving” activity at this point. A “build it and they will come.” Who will come? What am I building? Come to where or what? All of these are unknown.