Asked.
Answered: “Change.“
Start where I am with what I have at hand.
- At least don’t make the problem worse. New customers for the business are vetted and accepted correctly.
The two that are eager to hire but unwilling to spend? You know what to do.
After that? Demand clarity from yourself and others. Make it uncomfortable to stray from the path and hard to stay on the path—the kind of hard, for example, from pushing yourself on a run because you demand it of yourself. “I wonder what I can do? No. I will run hard until the finish line and not allow myself to walk it out.”
Write like a son of a bitch. And publish. Publish. Publish.