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Good to great

Making a great product takes about 10x as much effort and energy as creating a mediocre product.

Making a fantastic product takes about 100x as much effort and energy.

You can tell instantly when you’re using a fantastic product. Everything about it hits your subconscious.

https://twitter.com/austen/status/1525708755869917184?s=21&t=e6JfRAd-Qh0yUQmF-fENeQ

100x. LFG.