Goal
Let’s talk about 2022 and business. I own a business. It is a service business. I intend to increase gross sales by 60% over 2021.
Skill
To get there, I need to add people (that is the iron law of service businesses) and I need to achieve operational excellence.
Operational excellence is the skill that Mike says you have to develop when taking on a New Project.
The goal (more revenue) achieved is the byproduct of the skill (operational excellence) I will develop in 2022. That’s the same as the skill he worked on (cardio) to achieve his resting heart rate goal.
Let’s apply the lessons from Mike Cernovich’s Twitter wisdom to see how to get operational excellence.
Knowledge: get a coach
Mike says:
Once I decide on the project, there’s two ways to go.
1. Hire a coach. This is the best way. This is what 99% should do.
Maybe I am in the 1%. But I doubt it. Humility demands that I accept that I’m in the “need help” category. And even the 1% get coaches. There is no “do it yourself” option here.
I will get a coach for the “excellence” objective. Operational excellence is a philosophy backed up by diligent application of learned skills. I need to learn the skills.
I already know who I will hire. I have to contact him and get that done.
Boring AF
Operational excellence requires repeated attention to detail. Effort beyond “good enough.” The objective is to play at the 100% level.
How am I going to do that? By cultivating the mindset to transcend boring.
What does that mean? Well, since May 1, 2021 I have worked out twice a day, every day without fail. I know how to put in the work. I know how to run without stopping. And for me the urge to stop is purely a boredom, self-talk problem at this stage. Physically, I can go and go and go.
I will learn to deal with Boring AF in operational excellence the same way that I learned to run like that. I learned to run without stopping by running without stopping, even when my brain said it would be ok to stop.
(Note: at the moment I am walking twice a day because I ran with old shoes too long and hurt my feet. Now I have new running shoes and I figure another week or so of walking will get me back to running condition. There is a lesson there—in being cheap, inattentive to details, and having suboptimal tools for the job).
Related: the second workout of the day will become a lifting workout. But first I need to take care of a suspected hernia. I have calls into two doctors’ offices for remediation.
Strike while the iron is hot
At the moment I have a standing item on my Power List: a small daily time slot devoted to Excellence.
That keeps the iron hot and keeps me focused on wielding the hammer to keep striking the glowing iron.
This will be changed based on whatever the coach tells me to do.