That’s the marketing advice I received in a Starbucks a couple of days ago. He didn’t say it that way. At least not in those precise words.
But the idea is there: be who you are in your business affairs and it will all work out just fine.
Not only who I am now . . . but future me, aspirational me. I’m am in the process of letting that genie out of the bottle.
And for that aspirational me? I have a target, an avatar (or two). Let loose.